Traffic Comes In. Not Enough Jobs Come Out. Here's Where It's Breaking Down
Most home service businesses are working hard to get found. They're getting the attention — but jobs are still just trickling in. That's not a traffic problem. It's a website problem
We help HVAC companies, plumbers, roofers, general contractors, and other home service businesses find where jobs evaporate — and what to fix first.
Rick personally reviews your site and emails results within 3 business days. If you want to walk through the findings together, that conversation is on Rick.
The one-page audit is free with no obligation
You're paying to get in front of homeowners. These are the website problems that send them somewhere else.
If even one of these is true, it's costing you jobs you should already have.
3.6% → 20.4%
The average contractor website converts 3.6% of visitors. Top performers reach 20.4%. That gap isn't traffic. It's the website.
First Page Sage / Socorro Marketing, 2025
70%
Of home service websites have no effective call-to-action. Visitors who don't know what to do next don't call. They leave.
Marketing LTB, 2025
91%
Of homeowners check online reviews before picking a contractor. If your reviews aren't visible above the fold, most visitors never see them.
ACHR News, 2024
12%
For every second your website takes to load past Google's 3-second standard, you lose 12% of your conversions. 53% of mobile visitors leave a site that takes longer.
Unbounce / Google Benchmarking Data
What a Premium Website Audit Reveals About Where Jobs Disappear
RDM Consulting examines the six areas where home service businesses most consistently lose booked jobs between the first online search and the moment a homeowner decides whether to call.
Homeowners can tell within the first few seconds what you do, where you work, and that you are a legitimate local contractor
Your call and estimate buttons are visible and easy to find at every point in the visit
Your site is easy to use on a phone — including during an after-hours emergency
Your reviews, license information, and photos of real completed jobs are visible where homeowners are making their decision
Your service pages answer the questions homeowners actually have before they pick up the phone
Your estimate request form is short and simple enough that homeowners actually complete it
This Isn't just an Emailed Report
I personally review every audit with you, then hand you a prioritized fix plan in plain language. I'm not here to replace your web designer. I'm here to show you exactly what to fix first and why, so you can hand it straight to them.
Your first audit clears the most obvious, costly leaks and usually recovers leads that are already slipping away. But reaching the rates top performers hit isn't a one-time fix. It takes ongoing rounds of testing and refinement, and that's what the monthly program is for.
These six areas are part of a 12-category conversion review covering the full path from search to booked job.
Start with a Free Website Audit — No Sales Call Required
The free audit identifies where your site is losing jobs. If a paid engagement makes sense, you get specific solutions for your top three problems, site health scores, a value-at-stake projection, and a sequenced roadmap showing exactly what to fix first.
For contractors ready to go deeper, here is what each paid option covers.
Tier 1
Homepage + primary job conversion path
SINGLE REVIEW
$1,200
1 job conversion review
1 personal walkthrough with Rick
MONTHLY PROGRAM
3-month Implementation & Verification Loop
$1,000/month
3 job conversion reviews over 90 days
3–4 personal walkthroughs with Rick
Mobile speed and usability analysis included
Tier 2
Homepage + up to 3 service pages
SINGLE REVIEW
$1,400
1 job conversion review
1 personal walkthrough with Rick
MONTHLY PROGRAM
3-month Implementation & Verification Loop
$1,200/month
3 job conversion reviews over 90 days
3–4 personal walkthroughs with Rick
Mobile speed and usability analysis included
Extended review — pricing based on the number of pages reviewed
Tier 3
Every business is different and for this level of service, we have found we produce better results for the client when the scope and investment are determined together. We start with the free audit and build the engagement around what your business actually needs.
Monthly program requires a 3-month service agreement, then converts to month-to-month but stays at the monthly rate.
The one-page audit is free with no obligation
Rick personally reviews your site and emails results within 3 business days. If you want to walk through the findings together, that conversation is on Rick.
